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Classification: Photograph

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Image of Alexander Iolas

Andy Warhol
American, 1928–1987

Alexander Iolas

May 1972
From Little Red Book F126

Object Type: Photograph
4 1/4 x 3 3/8 in. (10.8 x 8.57 cm)
Medium and Support: Polacolor Type 108 on paper
Accession Number: 2013.0016.0018

Credit Line: Gift of The Andy Warhol Foundation for the Visual Arts
Copyright: © Andy Warhol Foundation / Artists Rights Society (ARS), New York

Andy Warhol created thousands of instant Polaroid images during the 1970s. For the artist, the Polaroid camera allowed him to explore the photograph as a readymade while also commenting on the society’s throwaway culture. While Warhol created many of the Polaroids to use later in prints and paintings, the great bulk of the images (nearly 40,000) were informal snapshots of friends captured while traveling, at parties, or at the Factory. After taking a group of images that he particularly liked, Warhol carefully edited and sequenced them into small albums of approximately 20 images—Little Red Books. Warhol titled the books after the propagandistic book Quotations From Chairman Mao Tse-Tung, 1964, known in the West as the Little Red Book.

More than 100 of these books exist, and Warhol dedicated each one to a particular event. In the case of Red Book F126, a trip to Venice in May 1972 is the subject. He depicts an outing on a boat and a gathering with Countess Nathalie Volpi, actor Michael York and his wife Pat, the artist and jeweler Lisa Sotilis, gallery dealer Alexander Iolas, and French novelist, artist, and actor Francois-Marie Banier, among others. These images display a different aspect of Warhol’s artistic output. Lighting, framing, and focus did not concern him in these photographs; instead they are spontaneous, casual, intimate, and almost affectionate in nature and not intended as source imagery for his paintings or prints. The albums take on aspects of a visual diary, providing insights into Warhol’s personal life by showcasing him at play and while traveling with a variety of companions. They also function as a historical record or the time, chronicling the clothing, hairstyles, and jewelry of the early 1970s.

In many ways, Warhol’s casual Polaroids are a precursor to the type of imagery that now saturates the media and feeds America’s insatiable appetite for a glimpse into the lives of the rich and famous. Even Warhol would likely be surprised at the depth of fascination people hold for those who receive fifteen minutes (or more) of fame today.

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