Rockwell Kent produced the design for this woodcut, which was used in an advertising campaign for stock brokerage houses between 1929 and 1930. In that era, obviously the intention was to deflect attention from the economic disaster of the Great Depression by focusing on the strength and solidity of the American business as represented by the farmer and the factory. The image implies nineteenth-century agrarian tradition as the basis of modern American society. The block was cut by a noted woodcut artist, J. J. Lankes from a drawing by Kent.
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